It sounds like a science fiction film, certainly, but it’s also beige and indistinct. What was disquieting about Edge Of Tomorrow’s poor theatrical showing, however, was that its critical notices were far more positive than his other recent films, yet somehow, those notices failed to translate into adequate pre-release buzz. But then trade papers began to predict that Edge Of Tomorrow would struggle, based on Tom Cruise’s other recent films at the box office – a prediction that would soon come true. On paper, Edge Of Tomorrow had lots going for it when it came out in May 2014: two Hollywood stars, a solid high concept, a respected director behind the camera (Doug Liman) and plenty of glowing reviews. It’s the latest curious development in the life of a film that could – and should – have performed far better than it did. Repeat, is far more prominent than Edge Of Tomorrow’s title – the movie’s even listed in some online marketplaces as Live Die Repeat: Edge Of Tomorrow. On its DVD and Blu-ray box, the tagline Live. Then, when Edge Of Tomorrow got its home release a couple of weeks ago, it seemed to have been given another name change.
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Adapted from a Japanese story called All You Need Is Kill, the movie went by that name right up until the summer of 2013, when Warner Bros abruptly changed the title to Edge Of Tomorrow. Looking back over Edge Of Tomorrow’s brief history, and it seems clear that it was a production with something of an identity crisis.